HOW WELL DOES STAGING WORK?

RETURN ON HOME IMPROVEMENT INVESTMENTS

According to the results of HomeGain’s 2007 national survey four of the top ten home improvements recommended by real estate agents are Home Staging Projects.

HOME STAGING

• 97% recommend Lighten and Brighten at a typical cost of $233 - 370 with a return on investment of 355%.
• 97% recommend Clean and De-clutter at a typical cost of $190 - 318 with a return on investment of 578%.
• 97% recommend Landscape Front /Back yards at a typical cost of $378 - 546 with a return on investment of 319%.
• 91% recommend Stage home for sale at a typical cost of $403 - 584 with a return on investment of 343%.

HOME REPAIR

• 93% recommend repair electrical or plumbing at a typical cost of $436 – 621 with a return on investment of 164%.
• 94% recommend repair damaged flooring at a typical cost of $628 – 878 with a return on investment of 145%.
• 87% recommend update kitchen & bathrooms at a typical cost of $1,404 – 1,828 with a return on investment of 121%.
• 98% recommend replace or shampoo carpeting at a typical cost of $1,532 – 1,950 with a return on investment of 154%.
• 88% recommend paint exterior walls at a typical cost of $663. – 938 with a return on investment of 147%.

Based on a survey conducted by StagedHomes.com accumulative from June 2007 through November 2008 of 52% vacant homes and 48% occupied homes:

·         staged homes were on the market 80% less time than non-staged homes

·         the average time on market of ASP™ staged homes was 35 days           

May 2008 statistics from the Real Estate Staging Association (RESA) show that in 2007 84% of home buyers use the internet to preview homes before they view them in person. More buyers will view homes that are staged than not staged.